Bachelor’s Degree in E-Commerce

Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP35800, Date d’échéance de l’enregistrement : 31-08-2026 délivré par le ministère de l’Enseignement supérieur et de la recherche.

École Supérieure d’Art et des Industries Créatives de Paris

Presentation

The Bachelor in E-Commerce at ESART is a qualification registered with the RNCP, Level 6, designed to transform students into professionals capable of managing an online store from sales to mastering the entire digital ecosystem surrounding the transaction.

This programme is perfectly aligned with the needs of managers responsible for overseeing commercial establishments, who are seeking creative, passionate, curious and motivated collaborators.

The ESART Bachelor in E-Commerce enables students to be fully operational from their first professional experience or to pursue further studies at Bac+4/5 level. Courses, conferences, masterclasses and Business Games are delivered by professionals who are experts in their respective fields.

Students also benefit from connections with our network of premium partner companies for the completion of their work-study programme.

Degrees and Certifications

Students entering the first year of the Master’s programme are required to validate all skills blocks

This programme does not offer any equivalences or transfer pathways.

FURTHER STUDIES

This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.

Programme Objectives

The Bachelor e-Commerce at ESART is a state-recognised Level 6 qualification designed to achieve the following objectives:

Learn to use platforms such as Shopify, PrestaShop, or WooCommerce
Optimise the customer journey so that clients can easily find products and complete their purchase
Understand stock management, delivery methods, and after-sales service (SAV)
Position the website at the top of Google search results
Manage Google Ads or Social Ads campaigns (Facebook, Instagram, TikTok)
Use social media as a direct sales channel
Interpret key performance indicators such as conversion rate, average basket value, and customer acquisition cost
Use analytics tools (e.g., Google Analytics) to adjust strategy in real time
Master GDPR compliance, general terms and conditions of sale (GTC), and consumer protection law
Calculate product profitability and manage a marketing budget

DURATION OF STUDIES:

3 years for students holding a Baccalaureate or an equivalent qualification
Work-study programme available from the third year onwards

ENTRY LEVEL(S)

Baccalaureate and Bac+2

Prerequisites: The Bachelor e-Commerce at ESART is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.

Admission is based on the review of the application file and may include an interview.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Career Opportunities

E-store Manager
E-commerce Business Developer
Customer Success Manager
Acquisition Specialist
SEO Consultant
CRM / Loyalty Manager
Marketplace Manager
Product Owner
Catalogue Manager
Assistant Web Project Manager
E-commerce Logistics Coordinator
Chief Digital Officer (CDO)

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2025 intake are open from 1 March to 20 September 2025.
Applications for the deferred January 2026 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Programme

1ST AND 2ND YEAR

The e-Commerce programme in the 1st and 2nd year, designed to develop managerial skills, is structured as follows:

Semester 1:

Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resource Administration
Management of Collaborative Tools
Activity Management and Operations
Marketing Analysis and Customer Experience

Semester 2:

Start-up and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Customer Relationship Management (CRM)
International Business Development
Intercultural Business Relations
Leadership and Team Management
Internship (Optional)

3RD YEAR

The e-Commerce programme in the specialisation year is organised around two (2) axes:

AXIS 1: SPECIALISATION SUBJECTS

Semester 1:

E-commerce Project Management
UX Design & Web Ergonomics
Social Media & Community Management
Data Analysis

Semester 2:

Digital Law
Intellectual Property and GDPR
Logistics & Supply Chain
Marketing & Webmarketing Strategy
Internship (Mandatory)

AXIS 2: CERTIFICATION REQUIREMENTS

Validation of competency blocks:

Block 1: Coordinate and enhance the commercial activities of the establishment
Block 2: Contribute to the strategic directions of the organisation and optimise its economic performance
Block 3: Manage the employees of the establishment

Notre Organisme de formation

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://esart-paris.fr/tarifs-et-financements/