Master’s Degree in Digital Communication, Event Management and AI Strategy

Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP35800, Date d’échéance de l’enregistrement : 31-08-2026 délivré par le ministère de l’Enseignement supérieur et de la recherche.

École Supérieure d’Art et des Industries Créatives de Paris

Presentation

The ESART Master’s programme in Digital Communication, Event Management and AI Impact is an RNCP-registered qualification, Level 7, which trains senior professionals over two years to lead hybrid strategies combining the human dimension of event management, the efficiency of digital tools, and the technological power of Artificial Intelligence.

This programme is perfectly suited to the needs of communication and event management managers who are seeking creative, passionate, curious, and motivated collaborators.

The ESART Master’s programme ensures a high level of operational readiness from your very first professional experience. Courses, lectures, masterclasses, and business games are delivered by professionals who are experts in their fields.

Connections are established with our network of high-end partner organisations to undertake your work-study placement.

Degrees and Certifications

Students entering the first year of the Master’s programme are required to validate all skills blocks

This programme does not offer any equivalences or transfer pathways.

FURTHER STUDIES

This Master’s degree is professionally oriented and therefore leads directly to employment. You also have the option to enrol in the first year of the Master’s programme.

Programme Objectives

The ESART Master’s degree in Digital Communication, Event Management and AI Impact is a State-recognised Level 7 qualification aimed at achieving the following objectives:

Learn to define a brand positioning and implement it consistently
Master analytical tools (KPIs) to measure the return on investment (ROI) of campaigns
Anticipate and manage digital crises
Master the production chain, from logistics to budgeting
Integrate virtual reality (VR), augmented reality (AR), and interactive streaming
Incorporate corporate social responsibility (CSR) considerations into event organisation
Use tools (such as ChatGPT, Midjourney, Adobe Firefly) for large-scale content creation (texts, images, videos)
Use AI to personalise the customer journey and automate repetitive tasks
Understand the legal (copyright) and ethical implications associated with the use of algorithms

DURATION OF STUDIES:

2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
Work-study programme available.

ENTRY LEVEL(S)

Bachelor’s degree / Licence and Bac+4

Prerequisites: The Master’s degree in Digital Communication, Event Management and AI Impact at ESART is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.

Admission is based on the review of the application file and may include an interview.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Career Opportunities

AI Content Analyst
Product Manager
Digital Art Director
360° Communication Manager
Social Media Manager
Digital Event Project Manager
Digital Transformation / AI Consultant
Brand Content Manager
Event Project Manager (Digital or Hybrid)
Customer Experience Manager (UX Planner)
Data-Driven Communication Manager

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2025 intake are open from 1 March to 20 September 2025.
Applications for the deferred January 2026 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Programme

1ST YEAR

The CDE programme in the first year, aimed at acquiring managerial skills, is structured as follows:

Semester 1:

Business Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Geopolitics for Managers
Corporate Finance and Cash Flow Management
English
Business Challenges in a Globalised Economy
Business Law

Semester 2:

Business Model & Business Plan
Innovation Marketing
Management of Collaborative Tools
Globalisation and International Economics
Introduction to Marketing and Communication
Corporate Commercial Strategies
Competitive Intelligence and Strategic Monitoring
Persona Development and Experience Mapping
Business Game
Internship (Optional)

2ND YEAR

The CDE programme in the specialisation year is organised around two (2) main axes:

AXIS 1: SPECIALISATION SUBJECTS

Semester 1:

Agile Project Methodology
Data Marketing and Data Analysis
Generative AI for Creative Production
Digital Communication Strategies and Introduction to Ads

Semester 2:

Labour Law
Client Needs Investigation and Reformulation
Leadership and Team Management
Strategic Marketing and Product Placement
Business Game
Internship (Compulsory)
Preparation of the Professional Dissertation

AXIS 2: CERTIFICATION REQUIREMENTS

Validation of skills blocks:

Block 1: Create and develop a digital entrepreneurship project with the support of AI
Block 2: Design a digital project using a UX Design approach adapted to AI
Block 3: Manage a digital project using agile methodology, and develop its functional specification and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with the support of AI
Block 5: Conduct studies and write reports in competitive intelligence and business strategy

Notre Organisme de formation

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://esart-paris.fr/tarifs-et-financements/