Bachelor’s Degree in Business Management

Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP35800, Date d’échéance de l’enregistrement : 31-08-2026 délivré par le ministère de l’Enseignement supérieur et de la recherche.

École Supérieure d’Art et des Industries Créatives de Paris

Presentation

The Bachelor in Business Management at ESART is a qualification registered with the RNCP, Level 6, designed to transform students into sales and operational management professionals capable of leading a strategy from start to finish.

This programme is perfectly aligned with the needs of managers responsible for overseeing commercial strategy, who are seeking creative, passionate, curious and motivated collaborators.

The ESART Bachelor enables students to be fully operational from their first professional experience or to pursue further studies at Bac+4/5 level. Courses, conferences, masterclasses and Business Games are delivered by professionals who are experts in their respective fields.

Students also benefit from connections with our network of premium partner companies for the completion of their work-study programme.

Degrees and Certifications

Students entering the first year of the Master’s programme are required to validate all skills blocks

This programme does not offer any equivalences or transfer pathways.

FURTHER STUDIES

This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.

Programme Objectives

The Bachelor in Business Management at ESART is a state-recognised Level 6 diploma designed to achieve the following objectives:

Learn to conduct sales meetings in B2B (Business to Business) and B2C (Business to Consumer) contexts.
Implement CRM (Customer Relationship Management) tools to maintain lasting client relationships.
Master modern sales techniques (social selling, phoning, marketing automation) to acquire new accounts.
Interpret key performance indicators (KPIs) such as average basket value, conversion rate, or gross margin.
Establish sales forecasts and ensure the profitability of implemented actions.
Report activity to management in a concise and visual manner.
Analyse competition and market trends to identify growth opportunities.
Translate company strategy into concrete objectives and field actions.
Participate in the promotion of offerings (events, digital marketing, sales materials).
Understand how to integrate and upskill team members.
Motivate a sales force, set individual and collective targets.
Acquire the necessary legal foundations to oversee sales contracts and team management.

DURATION OF STUDIES:

3 years for students holding a Baccalaureate or an equivalent qualification
Work-study programme available from the third year onwards

ENTRY LEVEL(S)

Baccalaureate and Bac+2

Prerequisites: The Bachelor in Business Management at ESART is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.

Admission is based on the review of the application file and may include an interview.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Career Opportunities

Account Executive (Chargé d’Affaires)
Sales Representative (Commercial)
Business Developer
Technical Sales Representative (Technico-Commercial)
Key Account Manager (KAM)
Sales Officer (Chargé des Ventes)
Retail Manager
Sales Associate (Chargé commercial)
Project Sales Officer (Chargé de Missions)
Business Development Consultant

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2025 intake are open from 1 March to 20 September 2025.
Applications for the deferred January 2026 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Programme

1ST AND 2ND YEAR

The GC program in the first and second years, aimed at developing managerial skills, is structured as follows:

Semester 1:

Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resource Management
Collaborative Tools Management
Activity and Operations Management
Marketing Analysis and Customer Experience

Semester 2:

Start-up and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Corporate Sales Strategies
Basic Management Control
Competitive Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Internship (Optional)

3RD YEAR

The GC program in the specialization year is structured around two (2) axes:

AXIS 1: SPECIALIZATION COURSES

Semester 1:

Logistics & Supply Chain
Negotiation Techniques and Customer Experience
Inventory and Stock Management
International Management and Trade

Semester 2:

Commercial Law
Marketing & Webmarketing Strategy
Management of Commercial Operations
Key Performance Indicators (KPIs) and Performance Analysis
Internship (Mandatory)

AXIS 2: CERTIFICATION REQUIREMENTS

Validation of competency blocks:

Block 1: Coordinate and improve the commercial activity of the business establishment
Block 2: Contribute to the strategic directions of the brand and optimize the economic performance of the business establishment
Block 3: Manage the employees of the business establishment

Notre Organisme de formation

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://esart-paris.fr/tarifs-et-financements/