Bachelor’s Degree in Brand Management and Branding

Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP35800, Date d’échéance de l’enregistrement : 31-08-2026 délivré par le ministère de l’Enseignement supérieur et de la recherche.

École Supérieure d’Art et des Industries Créatives de Paris

Presentation

The ESART Bachelor’s degree in Brand Management and Branding is a RNCP-registered qualification, Level 6, designed to train hybrid profiles capable of learning how to build, manage, and protect the identity of a company or product in a competitive environment.

This programme is ideally suited to the needs of Brand Managers, who seek creative, passionate, curious, and motivated collaborators.

The ESART Bachelor’s degree enables students to be highly operational from their first professional experience or to continue their studies at a Bac+4/5 level. Courses, lectures, masterclasses, and business games are delivered by professionals who are experts in their fields.

Students are also connected with our network of high-end partner companies to undertake their work-study programme.

Degrees and Certifications

Students entering the first year of the Master’s programme are required to validate all skills blocks

This programme does not offer any equivalences or transfer pathways.

FURTHER STUDIES

This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.

Programme Objectives

The ESART Bachelor’s degree in Brand Management and Branding is a state-recognised Level 6 qualification that aims to achieve the following objectives:

Define the brand’s mission, vision, values, and promise
Learn how to differentiate a brand from its competitors to secure a unique position in the consumer’s mind
Create a coherent and emotional narrative around the brand
Oversee the development of visual identities, packaging, and communication materials
Align pricing, product, and distribution with the desired brand image
Ensure that every touchpoint (store, website, customer service) reflects the brand image
Learn to manage the brand’s voice across different platforms
Know how to protect the brand’s reputation in the event of a negative publicity incident
Identify and collaborate with relevant brand ambassadors
Analyse brand awareness (both spontaneous and aided)
Interpret consumer trends and purchasing behaviours
Monitor market movements to adapt strategy in real time

DURATION OF STUDIES:

3 years for students holding a Baccalaureate or an equivalent qualification
Work-study programme available from the third year onwards

ENTRY LEVEL(S)

Baccalaureate and Bac+2

Prerequisites: The Bachelor Brand Management and Branding at ESART is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.

Admission is based on the review of the application file and may include an interview.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Career Opportunities

Junior Brand Manager
Strategic Planner
Brand Identity Consultant
Content Manager / Brand Content Specialist
Social Media & Influencer Manager
Copywriter
Design & Packaging Project Manager
Brand Experience Manager
Brand Equity Analyst
Product Manager

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2025 intake are open from 1 March to 20 September 2025.
Applications for the deferred January 2026 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Programme

1ST AND 2ND YEAR

The GM programme in the 1st and 2nd year, which aims to develop managerial skills, is structured as follows:

Semester 1:

Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Corporate Projects
Human Resources Administration
Management of Collaborative Tools
Activity Management and Operations
Marketing Analysis and Customer Experience

Semester 2:

Start-up and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Cash Management
Visual Identity and Graphic Charter
Brand Platform and DNA
Storytelling and Brand Narrative
Fundamentals of Fashion Marketing
Internship (Optional)

3RD YEAR

The GM programme in the specialisation year is organised into two (2) sections:

AXIS 1: SPECIALISATION SUBJECTS

Semester 1:

Packaging and Product Design
Brand Architecture
Brand Equity and Valuation
Influencer Marketing

Semester 2:

Intellectual Property Law
UX Design and Customer Experience
Branding and CSR
Launch and Rebranding Strategy
Internship (mandatory)

AXIS 2: CERTIFICATION REQUIREMENTS

Validation of competency blocks:

Block 1: Coordinate and improve the commercial activities of the retail establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment

Notre Organisme de formation

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://esart-paris.fr/tarifs-et-financements/