Bachelor’s Degree in Start-Up and Business Development

Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP35800, Date d’échéance de l’enregistrement : 31-08-2026 délivré par le ministère de l’Enseignement supérieur et de la recherche.

École Supérieure d’Art et des Industries Créatives de Paris

Presentation

The ESART Bachelor’s degree in Start-Up and Business Development is a RNCP-registered qualification, Level 6, aimed at transforming creative or analytical profiles into true business builders. The programme’s objective is not only to learn how to manage an existing company but also to create value where it does not yet exist.

This programme is ideally suited to the needs of professionals responsible for entrepreneurial promotion, who seek creative, passionate, curious, and motivated collaborators.

The ESART Bachelor’s degree enables students to be highly operational from their first professional experience or to continue their studies at a Bac+4/5 level. Courses, lectures, masterclasses, and business games are delivered by professionals who are experts in their fields.

Students are also connected with our network of high-end partner companies to undertake their work-study programme.

Degrees and Certifications

Students entering the first year of the Master’s programme are required to validate all skills blocks

This programme does not offer any equivalences or transfer pathways.

FURTHER STUDIES

This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.

Programme Objectives

The ESART Bachelor’s degree in Start-Up and Business Development is a state-recognised Level 6 qualification that aims to achieve the following objectives:

Learn to identify real-world problems and design innovative solutions
Know how to quickly test a concept with a Minimum Viable Product (MVP) to validate the market without excessive expenditure
Adopt flexible working methods (Scrum, Kanban) to pivot rapidly if necessary
Identify and approach key partners or clients
Master the art of B2B (Business to Business) sales and contract negotiation
Use marketing and technological techniques to achieve rapid growth at low cost
Know how to model future profitability
Manage cash flow and the rate at which funds are consumed
Prepare fundraising rounds (Seed, Series A) and persuade Business Angels
Learn to view failure as a learning step
Know how to recruit and unite a team around a shared vision in an uncertain environment
Be capable of moving from marketing to accounting or legal matters within a single day

DURATION OF STUDIES:

3 years for students holding a Baccalaureate or an equivalent qualification
Work-study programme available from the third year onwards

ENTRY LEVEL(S)

Baccalaureate and Bac+2

Prerequisites: The Bachelor in Start-Up and Business Development at ESART is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.

Admission is based on the review of the application file and may include an interview.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Career Opportunities

Business Developer
Key Account Manager
Customer Success Manager
Start-up Founder
Innovation Project Manager
Growth Operations Manager
Product Hacker / Product Manager
Digital Business Manager

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2025 intake are open from 1 March to 20 September 2025.
Applications for the deferred January 2026 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Programme

1ST AND 2ND YEAR

The SBD programme in the 1st and 2nd year, which aims to develop managerial skills, is structured as follows:

Semester 1:

Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Corporate Projects
Human Resources Administration
Management of Collaborative Tools
Activity Management and Operations
Marketing Analysis and Customer Experience

Semester 2:

Start-up and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Business Strategies
Management Control
Competitive Intelligence and Strategic Monitoring
Leadership and Team Management
Internship (Optional)

3RD YEAR

The SBD programme in the specialisation year is organised into two (2) axes:

AXIS 1: SPECIALISATION SUBJECTS

Semester 1:

Quality Processes
Influencer Marketing
Inventory and Stock Management
Sustainability Regulations

Semester 2:

Employment Law and Ethical Constraints
Client Needs Investigation and Reformulation
Corporate Strategies
Influence and Lobbying Strategies
Internship (mandatory)

AXIS 2: CERTIFICATION REQUIREMENTS

Validation of competency blocks:

Block 1: Coordinate and improve the commercial activities of the retail establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment

Notre Organisme de formation

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://esart-paris.fr/tarifs-et-financements/