Master’s Degree in Digital Product Management

Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP35800, Date d’échéance de l’enregistrement : 31-08-2026 délivré par le ministère de l’Enseignement supérieur et de la recherche.

École Supérieure d’Art et des Industries Créatives de Paris

Presentation

The ESART Master’s programme in Digital Product Management is an RNCP-registered qualification, Level 7, which trains hybrid professionals and product strategy experts over two years, capable of driving innovation and digital transformation within organisations.

This programme is perfectly suited to the needs of managers responsible for marketing strategies, who are seeking creative, passionate, curious, and motivated collaborators.

The ESART Master’s programme ensures a high level of operational readiness from your very first professional experience. Courses, lectures, masterclasses, and business games are delivered by professionals who are experts in their fields.

Connections are established with our network of high-end partner organisations to undertake your work-study placement.

Degrees and Certifications

Students entering the first year of the Master’s programme are required to validate all skills blocks

This programme does not offer any equivalences or transfer pathways.

FURTHER STUDIES

This Master’s degree is professionally oriented and therefore leads directly to employment. You also have the option to enrol in the first year of the Master’s programme.

Programme Objectives

The ESART Master’s degree in Digital Product Management is a State-recognised Level 7 qualification aimed at achieving the following objectives:

Master the methods to develop a clear vision, define the long-term product strategy, and ensure it aligns with the company’s overall business objectives
Analyse trends, competitors, and unmet user needs to identify opportunities for value creation and new digital products
Acquire the fundamentals of Design Thinking and interface design to ensure product usability and effectiveness
Develop communication and leadership skills to coordinate and unify multidisciplinary teams
Master A/B testing and experimentation techniques to test new hypotheses and continuously optimise the product
Manage the product from initial concept to evolution or market withdrawal
Develop the ability to assess the impact and feasibility of features, and make difficult prioritisation decisions to optimise return on investment

DURATION OF STUDIES:

2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
Work-study programme available.

ENTRY LEVEL(S)

Bachelor’s degree / Licence and Bac+4

Prerequisites: The Master’s degree in Digital Product Management at ESART is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.

Admission is based on the review of the application file and may include an interview.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Career Opportunities

Digital Product Manager
Product Manager
Product Owner
Digital Transformation Consultant
Innovation Consultant
Acquisition Manager
Product Data Analyst
Lead Product Manager
UX Manager
Chief Product Officer

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2026 intake are open from 1 March to 20 September 2026.
Applications for the deferred January 2027 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Programme

1ST YEAR

The MPD programme in the first year, aimed at acquiring managerial skills, is structured as follows:

Semester 1:

Business Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Geopolitics for Managers
Corporate Finance and Cash Flow Management
English
Business Challenges in a Globalised Economy
Business Law

Semester 2:

Innovation & Business Model
Management of Collaborative Tools
Globalisation and International Economics
Environmental Management and Eco-Responsible Strategies
International Management
Introduction to Marketing and Communication
Corporate Commercial Strategies
Competitive Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (Optional)

2ND YEAR

The MPD programme in the specialisation year is organised around two (2) main axes:

AXIS 1: SPECIALISATION SUBJECTS

Semester 1:

E-commerce and Customer Relationship Management
Digital Communication Strategies and Introduction to Ads
Data Marketing and Data Analysis
Online Advertising and Social Networks

Semester 2:

Labour Law
Client Needs Investigation and Reformulation
Design and Launch of Digital Products
Strategic Marketing and Product Placement
Business Game
Internship (Compulsory)
Preparation of the Professional Dissertation

AXIS 2: CERTIFICATION REQUIREMENTS

Validation of skills blocks:

Block 1: Create and develop a digital entrepreneurship project with the support of AI
Block 2: Design a digital project using a UX Design approach adapted to AI
Block 3: Manage a digital project using agile methodology, and develop its functional specification and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with the support of AI
Block 5: Conduct studies and write reports in competitive intelligence and business strategy

Notre Organisme de formation

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://esart-paris.fr/tarifs-et-financements/