Bachelor’s Degree in Digital and Event Communication with AI Impact

Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP35800, Date d’échéance de l’enregistrement : 31-08-2026 délivré par le ministère de l’Enseignement supérieur et de la recherche.

École Supérieure d’Art et des Industries Créatives de Paris

Presentation

The Bachelor in Digital, Event and AI Impact Communication at ESART is a qualification registered with the RNCP, Level 6, designed to train professionals capable of leading a comprehensive communication strategy while integrating advanced technological tools and ethical considerations.

This programme is perfectly aligned with the needs of managers in healthcare organisations, who are seeking creative, passionate, curious and motivated collaborators.

The ESART Bachelor enables students to be fully operational from their first professional experience or to pursue further studies at Bac+4/5 level. Courses, conferences, masterclasses and Business Games are delivered by professionals who are experts in their respective fields.

Students also benefit from connections with our network of premium partner companies for the completion of their work-study programme.

Degrees and Certifications

Students entering the first year of the Master’s programme are required to validate all skills blocks

This programme does not offer any equivalences or transfer pathways.

FURTHER STUDIES

This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.

Programme Objectives

The ESART Bachelor in Digital, Event, and AI Impact Communication is a State-recognised Level 6 qualification designed to achieve the following objectives:

Learn to manage communities, select appropriate channels (Instagram, TikTok, LinkedIn), and create effective editorial calendars
Understand the mechanisms of organic and paid search to enhance brand visibility
Analyse KPIs to adjust campaigns in real time
Manage budgets, schedules, and external service providers
Organise events combining in-person and virtual formats
Utilise AI to rapidly produce text, images, and video content
Understand AI’s impact on communication professions and learn to use it transparently and responsibly
Employ AI to verify information rather than manipulate it
Ensure digital communication is accessible to all
Implement automated workflows to improve operational efficiency
Develop original concepts that leave a lasting impression and strengthen brand image
Reduce the carbon footprint of events

DURATION OF STUDIES:

3 years for students holding a Baccalaureate or an equivalent qualification
Work-study programme available from the third year onwards

ENTRY LEVEL(S)

Baccalaureate and Bac+2

Prerequisites: The Bachelor in Screenwriting at ESART is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.

Admission is based on the review of the application file and may include an interview.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Career Opportunities

Social Media Manager
Content Manager
360° Communication Officer
Event Project Manager
Digital Event Planner
Event Promotion Manager
Innovation Project Manager
Digital Transformation Consultant
Freelance / Temporary Creative Professional

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2025 intake are open from 1 March to 20 September 2025.
Applications for the deferred January 2026 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Programme

Year 1 & Year 2

The programme in Years 1 and 2, aimed at developing managerial skills, is structured as follows:

Semester 1

Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Corporate Projects
Human Resources Administration
Collaborative Tools Management
Operations and Activity Management
Marketing Analysis and Customer Experience

Semester 2

Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes
Project Management
Introduction to Marketing and Communication
Business Strategies
Leadership and Team Management
Internship (Optional)

Year 3

The CDE programme in the specialisation year is structured around two (2) components:

AXIS 1: SPECIALISATION SUBJECTS

Semester 1

Investigation and Reformulation of Client Needs
Event Design and Production
Content Marketing and Social Media Management
Digital Communication Strategies and Introduction to Ads

Semester 2

Employment Law and Ethical Constraints
Generative AI for Creative Production
Persona and Experience Mapping
Strategic Marketing and Product Placement
Internship (Compulsory)

AXIS 2: CERTIFICATION REQUIREMENTS

Validation of competency blocks:

Block 1: Coordinate and improve the commercial activity of the establishment
Block 2: Contribute to the strategic orientations of the organisation and optimise its economic performance
Block 3: Manage the employees of the establishment

Notre Organisme de formation

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://esart-paris.fr/tarifs-et-financements/