Bachelor’s Degree in Marketing and Communication

Certification : Titre enregistré au répertoire national des certifications professionnelles N° de fiche RNCP35800, Date d’échéance de l’enregistrement : 31-08-2026 délivré par le ministère de l’Enseignement supérieur et de la recherche.

École Supérieure d’Art et des Industries Créatives de Paris

Presentation

The ESART Bachelor’s degree in Marketing and Communication is a RNCP-registered qualification, Level 6, designed to transform students into operational professionals capable of managing strategic vision and digital communication.

This programme is ideally suited to the needs of professionals responsible for overseeing communication strategy, who seek creative, passionate, curious, and motivated collaborators.

The ESART Bachelor’s degree enables students to be highly operational from their first professional experience or to continue their studies at a Bac+4/5 level. Courses, lectures, masterclasses, and business games are delivered by professionals who are experts in their fields.

Students are also connected with our network of high-end partner companies to undertake their work-study programme.

Degrees and Certifications

Students entering the first year of the Master’s programme are required to validate all skills blocks

This programme does not offer any equivalences or transfer pathways.

FURTHER STUDIES

This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.

Programme Objectives

The ESART Bachelor’s degree in Marketing and Communication is a state-recognised Level 6 qualification that aims to achieve the following objectives:

Learn to analyse competitors, market trends, and consumer behaviour
Know how to position a product (Price, Product, Distribution, Promotion)
Use analytical tools to identify a brand’s strengths and weaknesses
Learn to design and manage a campaign from A to Z (objectives, targets, budget)
Create and manage brand image and visual identity
Know how to organise events or manage press relations
Master Community Management
Understand organic and paid search engine optimisation
Gain an introduction to desktop publishing tools (such as the Adobe suite or Canva) to produce visuals and videos
Develop interpersonal skills to persuade clients or partners
Learn to manage budgets and meet tight deadlines

DURATION OF STUDIES:

3 years for students holding a Baccalaureate or an equivalent qualification
Work-study programme available from the third year onwards

ENTRY LEVEL(S)

Baccalaureate and Bac+2

Prerequisites: The Bachelor’s degree in Marketing and Communication at ESART is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.

Admission is based on the review of the application file and may include an interview.

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Career Opportunities

Assistant Project Manager in Communication Agencies
Assistant Project Manager in Media Agencies or Media Sales Houses
Communications Officer (External or Internal) within a Company
Product Manager
Digital Marketing Officer
Project Officer
Customer Success Manager
Entrepreneur in Digital Marketing and Communication

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2025 intake are open from 1 March to 20 September 2025.
Applications for the deferred January 2026 intake remain open until 18 December.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

Programme

1ST AND 2ND YEAR

The MC programme in the 1st and 2nd year, which aims to develop managerial skills, is structured as follows:

Semester 1:

Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Corporate Projects
Human Resources Administration
Management of Collaborative Tools
Activity Management and Operations
Marketing Analysis and Customer Experience

Semester 2:

Start-up and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Introduction to Marketing and Communication
Intercultural Business Relations
Visual Identity and Graphic Charter
Leadership and Team Management
Internship (Optional)

3RD YEAR

The MC programme in the specialisation year is organised into two (2) axes:

AXIS 1: SPECIALISATION SUBJECTS

Semester 1:

E-commerce Project Management
Digital Communication Strategies and Introduction to Ads
Brand Equity and Valuation
Influencer Marketing

Semester 2:

Digital Law
UX Design and Customer Experience
Marketing & Webmarketing Strategy
Team Management
Internship (mandatory)

AXIS 2: CERTIFICATION REQUIREMENTS

Validation of competency blocks:

Block 1: Coordinate and improve the commercial activities of the retail establishment
Block 2: Contribute to the strategic directions of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment

Notre Organisme de formation

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : https://esart-paris.fr/tarifs-et-financements/